The Shades of red project touches upon the issue of objectification and overexploitation of animals. In present times the animal and its body has been reduced to the level of product on an unprecedented scale. Farm animals have been completely deprived of any contact with nature. They live in isolation from the natural environment. The project titled Shades of red attempts at presenting the status of today’s animals and looking “behind the scene” to see how, with general approval, animals are treated as things which can be mass-produced, used and exploited. The objects-collages were created from fragments of supermarket advertising brochures which encourage customers to buy food at discount prices. The project focuses on finding the author’s own, innovative means of artistic expression within collage.